When advertising goes too far….

Veja + Christine Phung

Veja has invited the young French fashion designer Christine Phung to colaborate to the new Veja Tauá collection.



The electric colours and optical sets of stripes on the laces have been inspired by the Pop esthetic.




Ecological leather

The Veja + Christine Phung collection is made with ecological leather. Leather is usually tanned with heavy metals like chrome, which have a toxic effect on the environment and particularly on the rivers. Ecological leather is a chrome-free leather tanned with vegetal compounds. Veja has developped, in Brazil, a chrome-free leather flexible enough to make sneakers.

Veja Dance Class

Ethical Fashion Runway
Fair Trade Forum in Paris, May 2007.

Veja Tauá

Tauá is the small village where the organic cotton of the Veja sneakers is cultivated.



Tauá is located in Northeast Brazil, a dry area. 89 families associated in cooperative live there from organic cotton. Cotton and food crops are grown without chimical pesticide or manure.



The Veja Tauá collection is made with organic cotton from Tauá and natural latex from Amazonia.

Available from May 2007.